Kenyan creatives; Osborne Macharia; Andrew Magento and Kevin Abraham had only one job to do for Foschini: To portray an all powerful sense of femininity and they did just that. The agency was given three archetypes — The Warrior, The Nurturer and The Idol — to aid their campaign.
Foschini, an all female retail fashion store, asked Infidels to visualise a concept that both fits into their seasonal collection, as well as their pursuit for female empowerment — as Foschini is an “all woman” brand.
The campaign is created for the launch of Foschini online retail platform.
This is how Infidels Creative interpreted the brief:
All apparel, accessories and footwear from Foschini’s winter collection.
Head of E-Commerce TFG: Robyn Cooke
Agent/Reps: Infidels Creative
Creative Producer: Alexis May
Assistant Producer: Andrew Mageto
Props + Set: Sanelle Vosloo
Models: Mala Bryan +Kgothi Iman +
Styling: Kevin Abraham
Make Up Artist: Renee De Wit
Hair Stylist: Kevin Epstein
Lighting Assistant: Denzil Cooper
Digitech: Neil D